We match each individual and team with a coach who complements their communication and leadership styles.
About True Cycle
The Team Behind the Cycle.
Meet the Coaches.
We match each individual and team with a coach who complements their communication and leadership styles
Joseph Lerner
CEO & Founder, True Cycle
Van Lai-Dumone
Partner, True Cycle · CEO & Founder, WorksmART Advantage
Stephenie Fitt-Griggs
Founder, FittBodies
Jonathan Moerbe
CEO, Rialto Academy
Bryan Gibb
Veteran with United States Army Special Forces (Green Beret) and Intelligence Officer
Janice Perkins
CEO & Founder, Capacity
Ravi Rajaratnam, PhD
Harvard Business School · Speaker & Author, Hardwiring & Rewiring
Kimberly Gonsalves
CEO & Founder, LeadershipState
Joseph's Story
Joseph Lerner
CEO & Founder, True Cycle Coaching · San Diego, CA
Joseph Lerner founded True Cycle Coaching after 20+ years building, leading, and exiting businesses across manufacturing, technology, and professional services. He’s been the operator who couldn’t scale, the leader who had to rethink his approach, and the owner who needed a plan for what came next.
He coaches from experience, not theory. True Cycle’s methodology integrates the proven frameworks of Marshall Goldsmith’s stakeholder-centered coaching, Adam Grant’s rethinking principles, Simon Sinek’s purpose-driven leadership, and Brené Brown’s authentic leadership work; translated into practical, industry-specific programs that produce measurable results.
Origin Story
Born on a mountain. Built for every rider.
In 2020, Joseph was riding on his favorite mountain in Mission Trails, reflecting on how the pandemic was affecting the teams he worked with. The individual and team building methods that were effective before didn’t seem to cut it in the new reality of hybrid work environments.
Every day on the ride, he realized that the same components that make up a strong athlete are the key ingredients to creating strong leadership; repetition, change, and consistency. You don’t always put out the same effort and expect the same result. Variety is key.
Why "True Cycle"?
Truing the wheel. Trueing the leader.
In cycling, wheel truing is the process of improving the roundness (or trueness) of the wheel. Similarly, the True Cycle method works to tru up the cycles that dictate how well individuals, teams, and organizations function.
While repetition of best leadership practices leads to professional growth, Joseph saw the need for holistic coaching to make that growth long-lasting. When individuals’ personal life cycles are centered in the leadership development process, authentic progress is made. By incorporating creativity and wellness into coaching, the cycles of leadership development are able to rotate smoothly.
The Program Cycles
Coaching that sticks. Because it never stops.
Coaching engagements are often one-off, making it hard for the lessons to stick in the long run. Just as the best athletes require continuous coaching to maintain and develop their skills, all teams and leaders require coaching to maximize their performance. Our program cycles are designed to create lasting, ongoing change.
All of our programs were co-created by experts in their field. In founding True Cycle, Joseph combined his coaching expertise with the creative expertise of Van Lai-Dumone; founder of WorksmArt and the wellness expertise of Stephenie Fitt-Griggs, founder of FittBodies.
Work With Us
Ready to find your coach?
Schedule a complimentary 45-minute assessment with Joseph. One conversation is all it takes to find the right path and the right coach for where you are right now.